Drake isn’t partnering with Marvel, the NFL, and Nike by accident. This is a blueprint hiding in plain sight. October’s Very Own, better known as OVO, originated around 2009 as Drake was rising to stardom, but it didn’t begin as a clothing brand. It started as an identity tied to his music, Toronto, and culture. As OVO Fest grew, the brand evolved into a global movement, and one of the first major turning points came with early collaborations alongside Jordan Brand, marking the shift from artist