FedEx’s MBA campaign proved that even logistics can be funny when the insight is sharp. The film shows an employee with an MBA hesitating to complete a simple task, only for FedEx to reveal that its platform is so easy and intuitive, anyone degree or not can handle it. The humor lands without undermining the brand, making FedEx feel approachable while reinforcing reliability and simplicity. | Marketing Brains | Facebook
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FedEx’s MBA campaign proved that even logistics can be funny when the insight is sharp. The film shows an employee with an MBA hesitating to complete a simple task, only for
Marketing Brains. Marketing Brains · Original audio. FedEx’s MBA campaign proved that even logistics can be funny when the insight is sharp. The film shows an employee with an MBA hesitating to complete a simple task, only for FedEx to reveal that its platform is so easy and intuitive, anyone degree or not can handle it. The humor lands ...
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