
What is product development? - IBM
Product development is the creation of products to meet customer needs. The process includes stages such as ideation, marketing strategy and commercialization.
How to build a successful product development strategy - IBM
Explore how a strong product development strategy can help an organization weather unforeseen events or market changes.
What is product engineering? - IBM
Product engineering is a phase of product development in which engineering principles and practices are applied to a product lifecycle. The process includes design, development, testing and …
What is product management? - IBM
Product management is a strategic practice that guides the product lifecycle through research, planning, development, product launch, support and optimization to build products that meet business goals …
AI in product development - IBM
Oct 22, 2025 · AI in product development AI in product development is a broad term that describes the use of artificial intelligence (AI) tools and capabilities in the various stages of the product …
What Is Product Lifecycle Management? | IBM
Product lifecycle management (PLM) is a strategic approach that enables developers to manage product lifecycles end to end—from initial concept and design through procurement and production to service …
製品開発とは| IBM
脚注 Modern CPG product development calls for a new kind of product manager Project Manager vs. Product Manager: Similarities And Differences Test Marketing: A Primer Why the Lean Start-Up …
AI in Product Design | IBM
Oct 15, 2025 · AI product design integrates AI into every phase of product development, from ideation and prototyping of a new product to user-interaction design (UI design) and even market testing. AI …
Generative AI in Product Development | IBM
Generative artificial intelligence (GenAI) can be a powerful tool for driving product innovation, if used in the right ways. We’ll discuss select high-impact product use cases that demonstrate the potential of …
What is requirements management? - IBM
Requirements management is a methodology for documenting, tracing, analyzing, prioritizing and agreeing upon requirements throughout the product development lifecycle.