Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Curran estimates that between 70% and 80% of all virtual reality revenue comes from the Meta store, meaning that the ...

DIY builders create a custom VR headset that runs SteamVR using off-the-shelf parts, pointing to accessible virtual reality ...

Meta's deprioritizing virtual reality in favor of artificial intelligence and Internet-connected smart glasses raised ...

The first VR service that Meta will shut down is called Horizon Workrooms. Introduced in 2021, it provides a virtual conference room that can be accessed using the Facebook parent’s VR headsets.

The 2025 Qingdao Virtual Reality Innovation Conference was held in the Laoshan district of Qingdao city, Shandong province, from Nov 21 to 22. It gathered innovators, industry leaders, researchers, ...

Delray Beach, FL, Dec. 19, 2025 (GLOBE NEWSWIRE) -- The immersive VR market is projected to grow from USD 10.1 billion in 2024 to USD 34.9 billion by 2029, registering a CAGR of 28 percent. This rapid ...

The reported financial losses follow a series of layoffs at the VR unit.

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

Recent research (2024-2025) consistently demonstrates the advantages of integrated AI-VR training: Knowledge Acquisition: ...

Thirdverse, one of Japan’s prolific virtual reality game companies, has appointed Masaru “Nogi” Ohnogi as CEO. Ohnogi will become a representative director and CEO of the company on August 8 under a ...