A successful marketing campaign needs a team and resources aligned to a common strategy with unified goals and shared objectives. Communications must be crystal clear with the right information ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one of the hardest to achieve. When it comes to brand building, authenticity ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Have you climbed on board the video marketing train yet? B2B companies are under increasing pressure to produce online video, from video testimonials and tutorial videos to brand culture videos and ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

All communication is ultimately an activity aimed at influencing human behaviour. That behaviour is expressed in actions which are determined by rational as well as irrational factors. To change human ...