With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Life is about simple truths. Here is one for you: it’s hard to grow a Facebook audience. We all like those Facebook pages. Those pages that have millions of “likes,” whose posts get thousands of ...

Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...

This post originally appeared on the Buffer blog. If you want get your posts seen on Facebook, one of the most common bits of wisdom you’ll hear is this: Pay for reach with Facebook ads. Paid ...