Jiri Lehecka, previously with Le Coq Sportif, and Karen Khachanov, who had been with Nike since 2019, have both expanded existing racquet deals into full 360 partnerships. Anastasia Potapova, another ...

Arriving to her first match at the Australian Open, Naomi Osaka wore couture designs with athletic wear. Was it a sign of ...

If you're familiar with my byline or follow me on Instagram, you know that I'm obsessed with tennis. Thankfully, my hobby intersects nicely with my job as a fashion editor. Tennis is an all-around ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. The On foray into tennis keeps growing. Already with The Roger ...

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This year's U.S. Open tennis tournament is showcaseing throwback styles in athletic apparel. Wilson's new collection, inspired by 2003 and worn by many players in the tournament, features a minimalist ...

Tennis culture has gone mainstream once again. With that growing popularity translating to increased participation and media mentions, an influx of activewear brands have stepped in to offer an ...

The sport is experiencing a higher growth rate in popularity than any other, with an 18.7 percent increase in participation in 2007, according to the National Sporting Goods Association. This growth — ...

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It’s all over the Miami Open. Josh O’Connor (as Patrick): “Tashi Duncan. She is going to turn her whole family into millionaires. She’ll have a fashion line, a foundation.” Zendaya’s serving the style ...

Tennis apparel is not limited to male tennis players but also caters to youth participants and core tennis players in both upper garments and skirts. Other sports like basketball and cricket also have ...