Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

In order to become more effective, we can focus on four IQs for smarter marketing: data, search, social and cultural IQ.

The social media era has forced marketing to change drastically. Influencer marketing has become an efficient way to bring new eyes and target audiences to a brand. Runway Influence was established in ...

Working with influencers or social content creators has taken off in the past few years, especially in the industries that our firm serves. I have observed that almost every brand under the sun wants ...

What if you could find your most powerful online brand advocates and sales leads — whoever they are, wherever they are, and for little time and money? Sound too good to be true? Well you might want to ...

PeerIndex, a UK-based social influence marketing platform, has scored $3 million in funding from Antrak Capital, along with one-time Reuters head, Tom Glocer, Restoration Partners chairman Ken Olisa, ...