At PwC, (a professional services firm providing consulting, tax, deals, risk assurance and audit services), its marketing vision is clear; to become a globally recognised, world-class marketing ...

Find out how PwC used a new MA platform to make a step-change in its digital campaigns while increasing customer engagement. PwC is one of the UK’s leading professional services firms. It has over ...

Connie Cheung is a founding member of PwC’s first digital product marketing team in Greater China. Within six months, she directed the team to design and build the digital product centre, and now it ...

With few organizations being cited for great customer experiences today, companies need to increase their focus on customer-centricity, firmly embedding it into their corporate cultures and operating ...

Digital advertising growth tapered off last year after breaking records in 2021 amid the pandemic rebound, according to the latest annual report from the Interactive Advertising Bureau (IAB) and PwC.