In a landscape where business owners tirelessly seek innovative ways to amplify sales and navigate through economic challenges, Caleb O’Dowd, the visionary founder of Multi Channel Marketing, sheds ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Maximizing Your Reach: The Power of Multi-Channel Marketing Automation in Modern Business. In the digital era, companies face the challenge of reaching consumers who are scattered across various ...

Editor’s note: this is the second in a two-part series. Read Part One here. Last week, we discussed how to tie mobile and social profiles to the customer lifecycle in order to deliver the right kind ...

Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that ...

A multi-channel marketing strategy is key to scale your company, but red tape means heavily regulated industries fall short. Use these three tactics to advance your marketing strategy and stay on the ...

Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – ...

In today’s ever increasing digital world, marketing your restaurant has become far more difficult. Social media and digital marketing has permanently altered how restaurateurs develop and execute a ...

Apple’s privacy crusade culminated at the turn of the decade when the tech titan proposed plans to phase out Identifier for Advertisers (IDFA) from its operating system. The announcement shook up the ...

In today’s digital world, it’s critical for marketers in any industry to develop a multichannel approach that reaches consumers on the channels they prefer to use. After all, the number of devices ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...