MIAMI--(BUSINESS WIRE)--As the marketing landscape has grown more complex and the number of tools required to manage marketing activities increases, organizations are prioritizing integration and ...

In the newly created role, Amit Tiwari will lead the integration of digital marketing, creative and MarTech functions to ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Artificial Intelligence (AI) is transforming marketing at an unprecedented pace. However, not all AI investments are created equal. As AI continues to evolve, certain areas stand out as the most ...

If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight. If becoming a commercial ...

MarketDing.ai officially announced the launch of its new AI-powered marketing technology designed to help businesses get more leads, build stronger online visibility, and grow with more clarity and ...

The 2026 B2B Marketing Forecast from Propolis and B2B Marketing is a data-led view of how high-performing tech marketing teams are adapting to tighter budgets, higher performance pressure, and rapid ...

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, Harvard Business Review Analytic Services; Lisa Loftis, Principal Product ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based company that sells marketing automation software. Founded in 2008, Act-On ...

I never liked the saying, “Work smarter, not harder.” As an ambitious and optimistic person, I believe business leaders already work hard. However, we can always work smarter. In 2024, marketing ...

Tiwari joined TCS in 2021 and last led the Marketing Demand Centre. He has held senior marketing roles at Havells and Philips, spanning brand, media and digital transformation.