When it comes to building an influencer marketing strategy, data is only half of the puzzle. The other half is critical thinking. It’s not enough to know what the numbers are; you must also think ...

Going viral might sound like an aspiring influencer’s dream. But according to one creator, things only get harder from there.

In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with someone who has a big follower count; it's about building real, meaningful ...

Forbes contributors publish independent expert analyses and insights. Kate Vitasek covers how to crack the code on collaboration Tired of clear-cut influencer partnerships on social media? Heads-up: ...

An influencer on a social media site that is generated entirely by AI. As of 2026, there are no laws against AI influencer creation, although restrictions are expected. It is very frustrating for ...

AI influencers never age, never slip and rake in followers, but experts warn their flawless fantasy comes at a real cost.

Universities like Cornell, Duke, Tulane and USC now include classes (and clubs) on personal branding, acquiring followers and other skills for aspiring influencers, giving new meaning to social ...