Explore the latest trends in HCP content consumption and how pharma marketers can adapt their strategies to reach their target audience effectively with The Trade Desk’s senior director of business ...
Most pharmaceutical brands recognize the value of reaching healthcare providers (HCPs) with personalized messaging. Progressing a target HCP from awareness to conversion and patient advocacy requires ...
'Doceree 360 (2024 Edition)' attempts to equip pharma marketers with top and latest trends and industry best practices to craft better and more practical strategies for enhanced HCP-marketing efforts.
Swoop Unveils Groundbreaking AI-Driven Innovations at Digital Pharma East, Reimagining HCP Marketing
NEW YORK--(BUSINESS WIRE)--Swoop, a leader in healthcare marketing technology, today announced the launch of its HCP Pro suite of innovations at the Digital Pharma East conference. This new offering, ...
Biopharmas Boost Marketing Effectiveness by 23% by Synchronizing Digital Media with Field Engagement
New Veeva trends report shows significant opportunity to improve impact as only 27% of HCPs receive both advertising and field communications within three months "In light of new trends in patient and ...
Even in challenging economic environments, biopharma brands continue to make significant investments in direct-to-consumer and HCP marketing. Working with an experienced marketing analytics partner to ...
AI has impacted the work of healthcare professionals (HCPs) in various ways, leading to some significant behavioral shifts. In December 2025, my company released a report featuring insights from ...
WALTHAM, Ma., Sept. 09, 2024 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the “Company”) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach and engage ...
WALTHAM, Mass., July 23, 2024 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the “Company”) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach and ...
Biopharma companies that provide healthcare professionals (HCPs) with compliant chat channels benefit from increased engagement, according (PDF) to Veeva Systems. Analyzing interactions captured in ...
Biopharmas Boost Marketing Effectiveness by 23% by Synchronizing Digital Media with Field Engagement
New Veeva (VEEV) trends report shows significant opportunity to improve impact as only 27% of HCPs receive both advertising and field communications within three months Combining marketing and sales ...
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