User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly ...

For many years, organizations have relied on a familiar view of the customer journey. The idea that a user moves from awareness to consideration to decision in a neat and predictable line has shaped ...

Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s ...