If you’re spending time and money adding keyword-rich content to your website, hoping to improve your Google Maps rankings, you’re wasting resources. Website content does not influence your visibility ...

Improving Core Web Vitals scores won't noticeably improve search rankings. Real user experience matters most of all. Content quality should be prioritized over perfect Core Web Vitals scores. Google ...

Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The ...