Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Is Google Photos draining your battery? A new leak reveals a feature that stops background uploads from killing your power.

Google says it is rolling out a feature that lets users change their Gmail addresses in a long-requested update to their ...

Following prior testing, Google Discover is keeping AI headlines around as they “perform well” with users. Google Discover is ...

Jay primarily writes news and deals posts for Android Police. Before joining AP, he spent the past several years yammering on about the crazy world of Android for various tech outlets. Besides ...