DeepMind, Google’s AI research lab, announced Genie 3 last August, showing off an AI system capable of generating interactive ...

The AR VR Conference 2018 wasn’t just about looking forward; it was also a moment to celebrate the people and projects that ...

Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketing ...

I've looked at VR and AR headsets for well over a decade, from Google Glass and the first demos of the Oculus Rift to peeks at the future of AR glasses and Android XR. Right now, VR has settled down ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

AR in 2026. Industry momentum shifted at CES and in courtroom filings this month, and investors are already recalibrating.