To paraphrase a quote credited to poet and author Maya Angelou, people forget what you say and do, but they never forget how you make them feel. That understanding is becoming increasingly relevant in ...

As both a consumer and a marketer, I’ve experienced firsthand how overwhelming the constant barrage of messages can be. But amidst all the noise, it’s the ads that tap into my emotions that really ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Sports, culture and brand building are central to the growth ...

Customer relationships extend beyond the sale: 32% and 22% of respondents found that available customer support and free delivery, respectively, provide the best opportunity for customer retention.

After a year in which brands leaned into cultural moments, creator partnerships, and niche communities through what TikTok describes as “Brand Chem,” the platform is setting the tone for what comes ...

In an era where consumers are bombarded with information, brands no longer compete just on products or services—they compete on trust. Yet, trust is at an all-time low. Consumers are skeptical of ...

Brand loyalty extends beyond habitual purchasing to represent emotional connections built over time. From company communication styles to product quality and customer treatment, multiple elements ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. Design agency Conran Design Group has partnered with ...

Restaurant industry prices have increased on average by 60 percent since 2014, which means higher costs and often less happy customers, with three in four now considering fast food a “luxury” purchase ...

Video storytelling is a powerful tool in Latam, where this type of content taps into the region's strong tradition of emotional and visual storytelling, resonating deeply with Latin American audiences ...