“And indeed, AI allows content or format to actually potentially really resonate for the person who’s seeing the ad,” said ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Those of us blessed with AI in its role as yet another dogmatic, time-consuming, verbose commercial procedure aren’t cheering ...