If you regularly browse Instagram or YouTube, chances are you’ve found yourself watching people whisper closely into a camera while eating food, smacking their lips, or tapping on a keyboard. Welcome ...

A backlash is growing against the “ASMR Cleaning” videos that have swept across Instagram and TikTok, with Reddit users horrified by the trend’s wastefulness. One Redditor posted a screenshot of a ...

Kevin Bacon posted an accidental ASMR Instagram video over the weekend that has since gone viral. In the 90-second clip the actor describes his recipe for the spicy chili-lime mango dish he regularly ...

Yin Chenxi, a second-year postgraduate student, was working on her thesis one evening when her phone lit up with a notification from the Chinese social media platform RedNote, recommending a video ...

Videos of female vloggers chomping on colorful ice are taking Instagram by (ice) storm. Is this a new internet trend or just a bit of ASMR? Journalist Bonnie Burton writes about movies, TV shows, ...

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