Google on Monday said the search company is reversing its plan to phase out the use of third-party cookies in its Chrome browser in favor of a new strategy that will allow people to "make an informed ...

Digital marketers have been relying on cookies for decades. They were first introduced by Lou Montulli, a 23-year-old programmer at Netscape, in 1994. Designed as an aid for online commerce, cookies ...

Wherever you go on the internet, the same question pops up in one form or another: "Do you want to allow the use of cookies?" Where you click, where you spend time, what site you came from and when ...

New Year’s resolutions were made to be broken. But on Jan. 4 – today! – after multiple delays and deadline extensions, Google finally disabled third-party cookies for 1% of randomly selected Chrome ...

On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline ...

Google has announced that it will no longer continue with its plan to completely phase out third-party cookies on its Chrome browser and will instead take a more user ...

In the days since Google announced it wouldn’t deprecate third-party cookies in Chrome, medical marketers have been abuzz with questions about what impact it would ...

Some ad executives were relieved to learn Monday that Google’s approach to third-party cookie deprecation would not be an all-or-nothing strategy that still prioritizes consumer privacy. Others were ...

Google is taking a step back, recently announcing they won’t track users as they browse the internet after ending support for third-party cookies. These cookies have been allowing digital advertising ...

Google won’t kill third-party cookies in Chrome after all, the company said on Monday. Instead, it will introduce a new experience in the browser that will allow users to make informed choices about ...

Chrome users waiting for Google to kill third-party cookies now have to wait even longer. In a Tuesday news update, the company revealed that its plan to start blocking third-party cookies by default ...

After almost four years of tinkering, Google said it will not phase out third-party cookies from its Chrome browser. Instead, the company will provide users with options on how they want to be tracked ...